70% of UK firms don’t encourage creativity in the

Posted on Monday, June 10th, 2013 by

Creativity in the workplace is critical to enable businesses to survive and thrive, particularly during a recession, but only 30% of UK firms are doing anything to encourage it. That’s according to research carried out by top UK business coach and leading psychologist Ros Taylor, whose latest book Creativity at Work, published by Kogan Page challenges the traditional definition of creativity and highlights how firms are stifling ideas and innovation at a time when it’s vital for UK businesses to foster a creative environment in order to stay afloat. Taylor says: “Creativity is the precursor to innovation, the practical result – creativity made manifest. Innovation can transform a business into an adaptive and evolving entity, yet only 25% of employees in the UK are actively given time to come up with new ideas in the workplace. If there were ever a time that we require to do things differently and have ideas it is now!” http://www.onrec.com/news/news-archive/70-of-uk-firms-don%E2%80%99t-encourage-creativity-in-the-workplace