Richard Branson: It’s personality that counts when recruiting Richard Branson claims that qualifications are the least important attribute of a candidate when searching for an ideal employee. Writing on Linkedin, Branson says that his main focus when recruiting is to look at a person’s personality. http://www.hrgrapevine.com/markets/hr/article/2013-09-26-richard-branson-its-personality-that-counts-when-recruiting/?utm_source=Sign-Up.to&utm_medium=email&utm_campaign=7962-303409-ECM+-+26-09-13