The (Free) Crash Course in Social Media You Need to Land Your Next Job Most of us have heard of the skills gap crisis by now: companies have lots of open jobs but can’t find workersãwith the specific skills neededãto fill them. Unfortunately, the trend isn’t going away soon. McKinsey estimates that there will be a staggering shortfall of 85 million qualified workers by 2020. Ryan Holmes, CEO at Hootsuite https://www.linkedin.com/pulse/free-crash-course-social-media-you-need-land-your-next-ryan-holmes